Art Director - Sometimes Writer - Youngest Brother to 3 Sisters

Hi I'm Matt Moore

Come on a Journey With Me

About Matt

I'm Matt. My family calls me Boy, but techincally I'm a Man.

Art Direction

Dan Wieden once called my art direction “sufficient”.

Writing

After writing several shorts, treatments and commercial scripts, this “art director” by trade isn’t afraid of a little cross-dressing. Also not afraid to write a bit of copy.

Brand & Identity

If you’re a brand that needs branding I’ve got just the brander for you, his name is Brandon. Just kidding it’s Matt!

Jingles

Jingles may be a bit dated but they are a fun way to drive your business into the ground.

This quote will now scroll over my mustache.

- Matt Moore, 2014

Work

Browse some fresh work below.

Sony

We re-branded Sony with this anthem spot about what happens when artists and engineers come together.

Old Spice

Are you interested in Spray Tan Parties where you can meet the bronzest chicks available? Would you rock a solid gold bluetooth headset? Do you want to live at a condo that is also inside of a gym so you can pump your bi’s and tri’s nonstop? If you answered yes, you may have fallen victim to our latest Old Spice campaign “Interneterventions”.

We created a series of embarrassing banner ads and accompanying websites for the worst things on the internet .Then, when a user lands on one of our intentionally horrible product websites, the HTML elements quickly fall away to reveal a full-browser video featuring Old Spice Guy who sits you down, shames you and tells you to do better with your life decisions by using Old Spice body spray.

Stink Digital  helped with the creation of the amazingly awful websites and banners.

Check out all 9 websites and corresponding videos below.

www.glitzelectronics.com
www.partytanz.com
www.zaneckworkouts.com
www.toughsheets.com
www.smellpulse.com
www.theflatteringman.com
www.brodominiums.com
www.freshbodycoupons.com
www.flavorpatch.com

Sony

 

We shot several :30 spots along with the “Join Together” anthem to showcase how Sony has been inventing crazy shit for years and they are continuing to do so.

Powerade

We’ve all seen those guys on the street court. The ones who break the unwritten rules of the game. Fortunately for us and unfortunately for them, Judge James is here to deliver some justice on these unsuspecting clowns. The campaign lives on the Powerade Hub and features a shit-ton of digital content including 10 videos introducing Streetball Court Laws, a soundboard and GIF grid, and an interactive Casebuilder where ballers can call out their friends for Streetball Court offenses. Judge James reviews their case and sends back a customized video complete with a ruling.

You can watch the rest of the laws here.

Dodge Charger

I shot this quick little spot when we had a few extra minutes on set during the shoot of another Charger commercial that ended up not running on TV.

And then after that I shot this short little docu-film about the Dodge Brothers:

 

 

Dodge Dart

How do you make a Dodge? In 100 easy steps. We shot this campaign to re-launch the 2013 Dodge Dart. We shot a few :15 second spots on the side as well.

https://vimeo.com/93191167

Dodge Invisible Monkey

One of my first TV assignments at W+K was the Dodge Summer Tent Event Sale. Not the most glorious brief in the world, but we actually came up with a fun little spot that poked fun at traditional big tent auto sale advertising. Michael C. Hall declares in his ever so understated tone “This event could not be more amazing …Whup, wait, there’s a monkey.” A chimp in a Evil Knievel suit walks over and deploys a less-than spectacular explosion. It was cute.

The spot had been on air for aproximately 22 hours when the CEO of Dodge called us in a panic. “Guys, um, I just met with PETA, and um, they’re not happy, and um I sort of promised them we’d change the spot within the next day. We need to get rid of the monkey” (Which was technically an ape). “So, do that please.”

The slightly clever Tent Event TV spot was now a PR disaster that had to be solved in a day, without re-shooting anything. And worse, I was going to have to call my dad and tell him to stop telling everyone about my first TV commercial.

But we thought about it awhile and I couldn’t figure out a way to re-edit the spot, as we had essentially shot the storyboard frame for frame. But then I thought about what the CEO said. “Get rid of the monkey.” So we decided to do that. We digitally erased the monkey (ape) frame by frame so that there was an invisible monkey. We re-recorded the VO to say “Whup, wait, there’s an invisible monkey.” We thought it was a pretty clever solve. PETA thought it was a pretty big middle finger.

You would’ve thought our commercial won the Afghanistan war, the way the internet reacted. Apparently people hate PETA. And apparently people love it when brands out-wit PETA. Our spot went viral, CNN even called to do a piece. That weird animated Vietnamese news outlet NMA did a story on us, which we later admitted we paid for. Nonetheless, it was an average piece of communication that turned into something extraordinary because of quick thinking. And I learned that sometimes crappy-looking assignments are the best ones.

The news coverage and case study:

Schadenfreezers

 

My friend Jason and I partnered on a project where we took traditional popsicle stick jokes and made them incredibly sad. The result was Schadenfreezers, the strawberry, blueberry and lemon-flavored joy derived from the suffering of others.

The project garnered some attention online from Mashable, Huffington Post and other news outlets, and an upcoming collaboration with Tumblr is in the works.

Sony Photography

This is probably the coolest fucking product photography ever.

Chrysler Test of Ownership

Anyone can learn about a minivan from minivan road tests and reviews. But we came up with another test that’s just as important to think about when buying a minivan. One based on the way real people with real families feel about owning real minivans. It’s called the Test of Ownership.

For this campaign I helped to concept, write, direct and edit three testimonial spots. In addition to the one above you can view the below:

3ERD

 

A few years ago I started a photography project called 3ERD. Using stereoscopic lenses I created a series of wiggle GIFs that gives the illusion of a 3D image.

The project got written up in the New York Times, and I was commissioned to do photography for the HUM music site.

Kaboom

We made a Superbowl spot for Dodge that never made it to air, but it’s still real real good. Because it never aired it’s password-protected. But the password is the sound an explosion makes and it rhymes with doom but it starts with a B and hurry up and type it in you’re wasting my time.

FIFA Balls to the Brits

Fifa asked us to find an interactive way to promote the new FIFA World Cup game, leading up to the 2010 World Cup games. The U.S. drew England in their bracket, so we invented a way for the two countries to talk shit to each other. At simultaneous live events held in Universal Studios, California and Leicester Square, London we set up stations where users could send a shit-talking tweet across the pond. The tweet would then be printed onto a soccer ball and shot out of a board towards the opponents for them to read and respond. The video recap is kind of crappy and Andy Samberg is part of it for some reason, but the idea was pretty cool.

Target

For the Target 2-Day Sale we made a bunch of ads with comedian Maria Bamford acting as the “Crazy Target Lady”. We also made Adweek’s list of Freakiest Ads of 2010, which I guess is a good thing?

tumblr_lddpzcFZWu1qbzd8qo1_500

 

Dodge Print & OOH

We made some print ads and outdoor pieces for the Dodge Durango leading up to the New York Auto Show, including a billboard where the racetrack tail lights of a Dodge Charger glowed.

 

Dodge Charger

We made a commercial about the future of driving. Carl Rinsch directed it. He was a jerk.

We made some other little :30 spots as well. Google called to let us know they didn’t like the one where we mention self-driving cars that harvest our brains for energy.

The Reviews Are In

From clients to co-workers, people are saying things about Matt Moore.

  • Michael Cambardella - Former Classmate

    DO NOT HIRE THIS PERSON.

    Michael Cambardella - Former Classmate
  • Kathy Hepinstall - Former Boss

    His crippling lack of talent got into the ventilation system and the whole agency had to be tented and gassed.

    Kathy Hepinstall - Former Boss
  • Andrew Harper - Former Partner

    Matt has a brilliant command of Mircrosoft Paint.

    Andrew Harper - Former Partner
  • Jason Kreher - Former Friend

    Matt, this quote thing is trying too hard. Honestly, it’s embarrassing.

    Jason Kreher - Former Friend
  • Michael Cambardella - Former Classmate

    DO NOT HIRE THIS PERSON.

    Michael Cambardella - Former Classmate
  • Kathy Hepinstall - Former Boss

    His crippling lack of talent got into the ventilation system and the whole agency had to be tented and gassed.

    Kathy Hepinstall - Former Boss
  • Andrew Harper - Former Partner

    Matt has a brilliant command of Mircrosoft Paint.

    Andrew Harper - Former Partner
  • Jason Kreher - Former Friend

    Matt, this quote thing is trying too hard. Honestly, it’s embarrassing.

    Jason Kreher - Former Friend

 

Sony
Dodge
Nike
Target
Powerade
Old Spice
EA
Chrysler
Facebook
Coke

Talk To Me.